The brief stays on the surface.
Goals, audience, and what makes an offer different get lost between meetings and scattered notes.
For freelancers, agencies, and creators
/ Interview
Turn vague wishes into a project you can actually build.
Interview guides your clients through a focused conversation - then gives you a clear project direction, first-draft website copy, and visual cues for the work ahead.
Clients reply without an account. You receive the output.
Interview / Excerpt from a client conversation
1 / 3 questionsInterview
01What should this project change for your clients?
Answer
Your client
It should make it immediately clear why they are in the right place with us.
A clearer next step
The problem before the first pixel
The hardest part of a project often happens before you even start.
You know how to build good websites. But when the brief is three bullet points, a moodboard, and “make it modern,” the real thinking lands back on your desk.
You ask - and get half-answers.
Everything sounds clear in the kickoff. Then the questions nobody asked show up once you start writing.
You build on assumptions.
Every open gap becomes another revision loop - and a good project turns into slow, exhausting back-and-forth.
More questionnaires rarely solve that. Neither do longer calls. What is missing is a conversation that actually leads to a usable direction.
You do not just get a conversation. You get a shared direction.
Interview turns your client’s knowledge into a handoff you can work from - without asking them to learn another tool or create another account.
Clarity about the project
Goal, offer, audience, differentiation, and the decisions that matter in one place.
An implementation-ready project document
A coherent direction with first-draft website copy, ready for your next phase of work.
Visual directions
Three deliberately distinct concepts or inspirations you can discuss together while there is still time to react.
The conversation as a safety net
Transcript and project output stay together so important statements do not disappear.
A clear path through the uncertainty.
Interview takes care of the structuring work. You get more room for what you are good at: turning clarity into a good solution.
- 01
Your client explains what really matters.
Not in a form, but in a short guided conversation that asks follow-up questions where they count.
- 02
The direction becomes visible.
Answers turn into a project document with a coherent line instead of a collection of disconnected wishes.
- 03
You discuss something concrete.
With copy drafts and visual concepts, you can react early - before time flows into the wrong direction.
Built from real project work
Good work rarely fails because of code. More often, it fails because of missing clarity.
I am Franz, a software developer from Austria. I build websites, web apps, and mobile apps - so I know the point where a project starts to slip: when assumptions are expected to become requirements.
Interview grew out of that exact problem. It is not meant to replace your experience or promise a finished website. It is meant to make sure your experience meets the right questions - so you can keep building from a solid starting point.
Good software is not defined by its feature list, but by how naturally it feels in everyday use.
What you can expect
- no invented business facts
- an output your client has seen and confirmed before you build
- a clear distinction between direction, inspiration, and final implementation
Creating and editing are free.
Every Creator receives one non-expiring Introductory Pass. If you want to run more projects through Interview, you can buy individual passes or packs of five - with no subscription.
1 pass: €29 · 5 passes: €99 · plus applicable taxes
Open InterviewThe answers before you ask.
Fewer follow-up questions. More direction.
Put your next project into focus.
Do not let your client conversation end as a pile of notes. Start with a direction you can both understand.